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Keywords: Buying behaviour
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–20.
Published: 29 May 2025
... industry Fashion retailing Strategy Customer preferences Buying behaviour Visual merchandising Buying patterns Competitive strategy Marketing strategy Differentiation Product differentiation This case allows learners to engage with competitive advantage and decision-making within...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 13 August 2012
... management Oil sector Latin America Buyer-seller relationships Buying behaviour In 2003, after Carlos Etcheverry joined San Antonio (SA) as Latin American Region Vice President, the company implanted a KAM system. SA's relationships with its two key clients, Vintage and Chevron, seemed...
