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Keywords: Buying behaviour
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Teaching Notes
Teaching Notes 1–20.
Published: 29 May 2025
... at: hemverna.dwivedi@iilmlko.ac.in © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Retailing Footwear industry Fashion retailing Strategy Customer preferences Buying behaviour Visual merchandising Buying patterns Competitive strategy Marketing strategy...
Teaching Notes
Teaching Notes 1–13.
Published: 13 August 2012
... management Oil sector Latin America Buyer-seller relationships Buying behaviour In 2003, after Carlos Etcheverry joined San Antonio (SA) as Latin American Region Vice President, the company implanted a KAM system. SA's relationships with its two key clients, Vintage and Chevron, seemed...

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