... customer lifetime value (CLV) as a useful metric for subscription-based businesses.” Netflix is a firm modeled on the long-term satisfaction and retention of customers. The case presents the challenges and opportunities that Netflix faces because of the evolving technology in the media-delivery industry...

...Pablo Farías Subject area The focus of the case is on the concepts of customer lifetime value (CLV) and customer equity (CE). Monitoring, measuring and maximizing CLV and CE have become a key priority for all marketers. Instructors can introduce these concepts and its key components. The main...