... 2024 Emerald Publishing Limited Licensed re-use rights only Strategy Business growth SUGAR Cosmetic India Entrepreneurship Women led management Corporate growth Business process management Channel management Distribution channels Workflow management Product differentiation...

... preparation Expansion strategy Diversification Business development Business process management Capital investment Channel management The case study revolved around Unacademy, a prominent EdTech player in India, undergoing a strategic shift since May 2022. Facing a decline in demand for online...

..., with particular emphasis on channel management. Towards the end of the case, Panchal is faced with a dilemma on whether to continue with the franchises or close them down. The dilemma is further accentuated since Panchal's decision would ultimately affect the growth of BotGo as well as directly challenge his...

.... Complexity academic level This case is intended for use at the postgraduate level in courses such as sales management, channel management and strategic marketing courses, as well as in executive management programs. The case is relevant from the context of channel management in India, where channel...