...Heidi M.J. Bertels; David Desplaces Theoretical basis The case integrates frameworks on business models, the business model canvas (BMC) and Porter’s generic strategies in the context of the coffee industry in China. The case enables students to construct a Business Model Canvas for competing...

...Geeta Singh; Rishi Dwesar; Satish Kumar Theoretical basis The purpose of this paper is to explore all the strategies adopted by Uber China to gain more and more market shares of Chinese markets. It included localization of its core product, adaptation to Chinese demands and tying up with different...

...Jae Jung; Devon Howe Synopsis The Wanda Case offers an overview of Wanda Group’s transition from a real estate firm in China to a global leader in the movie industry. Wanda Group, a Chinese conglomerate headquartered in Beijing, caused a major commotion in the US movie industry when it acquired...

... for electronic assembly on production lines. Hotchkiss needed to find a solution to prevent ATD from continued loss of market share in equipment sales and loss of service revenue in China. Various factors to be considered include customer differentiation and service supply chain configuration. Research...

... China expansion growth Manufacturing Supply chain network design choices and the challenges in implementing and understanding how alternatives influence firm performance are key management skills that can be applied to this case about a global company, Kulicke and Soffa Industries, Inc...

...Jeanne Brett; Lauren Pilcher; Lara-Christina Sell The first across-the-table negotiation between Google and China concluded successfully in 2006, when Google received a license to establish a local domain (google.cn) targeted at Chinese Internet users and not subject to the “Great Firewall.” During...

... the permission of the Darden School Foundation. Ethics Internet China user privacy global market share emerging economy economies Technology What are the obligations of a multinational corporation to its stakeholders, particularly its customers? Do those obligations change as the firm...

...Marlene M. Reed; Gregory Leman Subject area Doing business in China Study level/applicability This case was developed for us in an undergraduate strategy course at the point in the course when global strategies are discussed. It might also be used in an undergraduate entrepreneurship class...

... Pricing Value creation Value communication Price waterfall Digital marketing Value added services Low cost marketing India China Communication technologies Marketing strategy The case is suitable for students of pricing, digital marketing, strategic marketing and marketing management...

... in Ningbo City, a major outdoor lighting products manufacturing base in mainland China. Established by Li Lele in 2008, the sales revenue and gross profit of YC Company have been increasing every year, reaching $ 4.06 million and ¥ 1.00 million, respectively, by the end of 2011. However, the growth rate...

... happiness for employees. Thanks to Li Jian's efforts, Xuanjiu emrged from its crisis which was formed in the planned economy system. After several years of development, the labour relations management of Anhui Xuanjiu Group became a model among private enterprises in China. Expected learning outcomes...

... enterprise China Public sector organizations Employees development Private sector organizations Table I The attitude of the staff toward performance appraisal It is essential to take performance appraisal Strongly disagree Disagree Uncertain...

...Hao Chen; Xiaoming Zheng; Lijuan Liu Subject area Ethical decision making, business ethics. Study level/applicability This case is applicable to MBA, EDP and EMBA courses. Case overview TOREAD, a professional provider of outdoor equipment in China, started in business by producing...

... This case provides a real-life entrepreneurial situation in agricultural industry in China. The protagonist of the case is the founder and CEO of the start-up Harvest Agricultural Technology and Development Company Limited (Harvest). From his perspective, the case depicts the current business environment...

... software company, called Hangzhou Omnipay located in the city of Hangzhou, China. Mr Chao, Vice President (VP) of Omnipay, is the main character of the case. He was aware of the current car-sharing industry leader – Zipcar headquartered in Boston and also identified multiple stakeholders in the city...

...Pablo Cardona; Jiming Bao; Isabel Ng Subject area Leadership. Study level/applicability The case is suitable for MBA, Executive level courses. Case overview Yongye Group is a biotechnological enterprise in Inner Mongolia, China. In China, people lack trust in economic transactions due...

...@soton.ac.uk © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Acquisitions and mergers Emerging markets Strategy Marketing China Corporate strategy Decision making Automobile industry With the development of China's car market...

.... In 2011, Noah was ranked No. 38 among the 100 Top Potential Enterprises in China. Nonetheless, Noah faced several problems of internal management during the course of its fast expansion. In the first quarter financial report of 2012, Noah suffered a 52.6 percent decrease in net income over...

... describes the process of how FOTILE, a family business in Zhejiang, China has gone from Feixiang, a traditional family business started by the father (Lixiang Mao) in the early 1980s, to a modern enterprise and how the father and his son (Zhongqun Mao) worked together designing the strategies...

...Michael Roberto; Grace Chun Guo; Crystal X. Jiang Subject area International business Study level/applicability Undergraduate/graduate/executive education. Case overview China has become the world's largest producer of automobiles, surpassing the USA and Japan. The Chinese auto industry...