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Keywords: Circular business model
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Teaching Notes
Teaching Notes (2025)
Published: 25 April 2025
... economy (CE) (see References). To solve this case, we rely on different theories. To go deeper in the CE, we use the concept of Circular Business Model (Aguilar-Hernandez et al., 2021; Brennan et al., 2015; Ellen MacArthur Foundation, 2012; Geissdoerfer et al., 2017...
Teaching Notes
Teaching Notes 1–19.
Published: 28 June 2024
... is a circular fashion business founded by Bhaavya Goenka in the year 2018 in Jaipur, India. By early 2023, Goenka had decided to scale her business. But scaling would indicate several decisions she has to make. Firstly, she needed to identify what scaling means in a circular business model (CBM) like Iro Iro...

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