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Teaching Notes
Teaching Notes (2023) 19 (1): 26–48.
Published: 25 January 2023
... Clinical trials Clinical outcomes Health-care management Leadership Health-care leaders Pharmaceutical industry The case discusses US-based pharmaceutical giant Pfizer Inc.’s (Pfizer) successful rollout of the Covid-19 vaccine under the leadership of its CEO Albert Bourla (Bourla...
Teaching Notes
Teaching Notes 1–15.
Published: 20 January 2017
...Tim Calkins; Ann Deming Executives at biotechnology firm Genzyme are debating funding a clinical trial for a new version of a medical device called Synvisc. The trial is expensive and the odds of success are not high, but the upside is substantial. The case presents a common business question...

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