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Keywords: Cobranding
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Teaching Notes
Krishivan agri tourism: challenges for sustainability
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2023) 19 (6): 896–919.
Published: 07 November 2023
... Sustainability Marketing strategies Cobranding Competition Tourism Shraddha Purandare This instructor’s manual accompanies the case entitled “Krishivan Agri Tourism: Challenges for Sustainability.” This case study highlights the entrepreneur’s struggles with his resort’s limited audience...
