... business model for the service. And through qualitative research they found that consumers indeed had a purchase intention for a clothing and accessories rental service. To validate the conclusion they conducted a primary research by administering a detailed questionnaire and prepared a codebook...

... of administrative problems. Business Research Market Research Marketing Data Preparation Codebook Scales Fashion retail Large Fashion Destination, a well-established clothing retailer, considered the idea of setting up a clothing and accessories rental service. Since it had...