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Keywords: Colourism
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Teaching Notes
What's in a name? That we call fair by any other name will it sell as well?
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 01 December 2023
... Consumer Movements Colourism Cosmetic products Small Emami is facing the heat from activist-consumers as well as its competitors. Competitors have renamed their cosmetic products by dropping the controversial word ‘fair.’ This was in response to the Black Lives Movement that erupted...
