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Keywords: Commercial Vehicles
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–18.
Published: 20 September 2023
...Debjit Roy Mahindra Trucks and Buses forayed into India's commercial vehicles sector in 2005. However, they had to battle numerous supply chain challenges associated with introducing a new product (a new truck brand) in the market and to gain a noticeable foothold in the market. In this case, we...
