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Keywords: Communication
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Teaching Notes
Dr. Meena and mission maternal health: building allies in the government hospital
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2024)
Published: 23 October 2024
... and the immediate postpartum period at her hospital. Various issues arise in the organizational leadership for a woman leader such as adopting appropriate leadership style and using appropriate motivation and communication strategies for optimal performance. Complexity academic level The case study is aimed...
Teaching Notes
Fatal communication: disaster at Quincy
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2024) 20 (2): 357–383.
Published: 02 February 2024
.... This case can be covered in an undergraduate senior capstone organizational behaviour seminar, any general organizational behaviour class (including introductory in nature), an undergraduate communication theory class or an MBA class that focuses on applied organizational behaviour concepts. It works...
Teaching Notes
#BaghjanBurns: Crisis at Oil India Ltd
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–23.
Published: 24 November 2023
...? Could things have been done differently? After analysing the case, students will be able to: Understand crisis as an event and a process Examine the relationship between crisis management and communication Comprehend the impact of multidimensional forces that escalate a crisis Learn...
Teaching Notes
Zoom Communication Inc.: keeping the good times going?
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Journal:
Teaching Notes
Teaching Notes (2023) 19 (6): 800–824.
Published: 07 November 2023
..., periodical sources, company annual reports, social media sites and company websites. This case has been classroom tested with undergraduates in a strategic management course as a capstone course. Case overview/synopsis The case study describes the rapid growth of Zoom Communications Inc., a San Jose...
Teaching Notes
Nestlé (Dis)entangled! Braving the Maggi Noodle Crisis in India Part B
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Journal:
Teaching Notes
Teaching Notes 1–10.
Published: 10 October 2023
... communication, Maggi was able to rekindle the emotional connect with the consumer and surge back. On 30 November 2019 despite loss of market share, consumer faith and trust in 2015, Nestlé India was trading at INR 14,453/55 (NSE/BSE;~US$225) per share after hitting a record low of INR 4981 (~US$76) on 29...
Teaching Notes
Changing Perceptions and Transforming Outcomes: L&T's Acquisition of Mindtree
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Journal:
Teaching Notes
Teaching Notes 1–24.
Published: 26 September 2023
...Asha Kaul; Sobhesh Kumar Agarwalla On March 18, 2019, Yuvraj Mehta, head Corporate Brand Management & Communications (CBMC) at Larsen & Toubro (L&T), heard about negative media narratives against L&T, following a high-profile merger and acquisition (M&A) between the company...
Teaching Notes
Haikou restaurant: the entrepreneur's dilemma in the new normal
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Journal:
Teaching Notes
Teaching Notes 1–21.
Published: 09 May 2023
... materials teaching notes are available for educators only. Subject code CSS 8: Marketing Bikramjit Rishi can be contacted at: drbikramrishi@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Crisis communication...
Teaching Notes
Leading brand communication during crises: COVID-19 lockdown at Gautrain, South Africa
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Journal:
Teaching Notes
Teaching Notes 1–27.
Published: 28 March 2023
...Caren Brenda Scheepers; Michele Ruiters; Morris Mthombeni Learning outcomes The learning outcomes of this study are as follows: 1. comprehending foundational dimensions of brand equity and criteria to compare the use of traditional and new media in leading brand communication appropriateness...
Teaching Notes
Reconciling COVID-19 pandemic budget deficits through furloughs and salary reductions
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Journal:
Teaching Notes
Teaching Notes (2022) 18 (2): 220–238.
Published: 09 March 2022
...Minnette A. Bumpus Theoretical basis The primary topics, in this case, align well with social processes relative to communication and decision-making, and with individual processes relative to fairness in the workplace. Research methodology The case was developed from secondary sources...
Teaching Notes
The battle over wastewater between Woonsocket and North Smithfield
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Journal:
Teaching Notes
Teaching Notes (2021) 17 (1): 22–53.
Published: 30 April 2021
... meetings of the Woonsocket City Council and North Smithfield Town Council, City Council resolutions, state legislation and local press coverage. Case overview/synopsis From 2012–2017, the communities of Woonsocket and North Smithfield engaged in a protracted dispute concerning wastewater disposal...
Teaching Notes
Stella Artois in South Africa: Cause Marketing and the Building of a Global Brand
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Journal:
Teaching Notes
Teaching Notes 1–8.
Published: 07 May 2019
..., and competitive strategy. This case was prepared by Professor Julie Hennessy. 22 01 2021 Advertising Branding Communication International Marketing Marketing Strategy Positioning Regarding Stella's 1976 introduction into the UK, the instructor should note the following salient...
Teaching Notes
Mending the Fractures: Creating a Multi-Stakeholder Framework for Building Shared Purpose in Unconventional Oil and Gas
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Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 20 August 2018
... had secured mineral rights from the province but had not simultaneously pursued surface rights from a First Nation community that historically had used the land. When a seismic exploration team appeared on the tribe's traditional territory without consulting it, as was customary (and in some cases...
Teaching Notes
A New Mission Statement for the MBC Corporation
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Journal:
Teaching Notes
Teaching Notes 1–2.
Published: 20 January 2017
... and its stakeholders. After students have analyzed this case, they will be able to: Communicate the importance of a mission statement Engage stakeholders in the creation of a mission statement Implement a new mission and culture at an organization This case was prepared by Susan Edwards '10...
Teaching Notes
Unintended Acceleration: Toyota’s Recall Crisis
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Journal:
Teaching Notes
Teaching Notes 1–16.
Published: 20 January 2017
... be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise— without the permission of the Kellogg School of Management. Politics Communication Corporate Governance Crisis Management Cross...
Teaching Notes
Through the Eyes of a Whistle-Blower: How Sherry Hunt Spoke Up About Citibank's Mortgage Fraud
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Journal:
Teaching Notes
Teaching Notes 1–18.
Published: 20 January 2017
... in which two values may conflict, such as professional duty and personal ethics Communication Decision making Ethics Organizational culture Reputations Sarbanes-Oxley Act Women in business This case was prepared by Professor Adam Waytz and Vasilia Kilibarda. © The Kellogg...
Teaching Notes
Driving Strategic Change at The Junior League (B)
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Journal:
Teaching Notes
Teaching Notes 1–7.
Published: 20 January 2017
... of Junior Leagues International (AJLI) took initial steps to implement the participatory roadmap. Through a purposeful messaging strategy that involved many targets and various modes of communication, AJLI leaders sought to influence and inform active members, sustainers, and their local leaders. Further...
Teaching Notes
Commonwealth Edison: The Use of Social Media in Disaster Response
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Journal:
Teaching Notes
Teaching Notes 1–16.
Published: 20 January 2017
... . No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Business Communication Business Policy...
Teaching Notes
Driving Strategic Change at The Junior League (A)
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Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 20 January 2017
... of Junior Leagues International (AJLI) took initial steps to implement the participatory roadmap. Through a purposeful messaging strategy that involved many targets and various modes of communication, AJLI leaders sought to influence and inform active members, sustainers, and their local leaders. Further...
Teaching Notes
Carvajal, S.A.: Building on a Century of Business Growth and Family Values
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Journal:
Teaching Notes
Teaching Notes 1–22.
Published: 20 January 2017
..., used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Board of directors Communication Corporate governance Growth strategy Leadership Family businesses...
Teaching Notes
Plymouth Tube Company: How to Build Ownership Consensus
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Journal:
Teaching Notes
Teaching Notes 1–10.
Published: 16 August 2016
.... Independent board members asked Van to obtain feedback from the family about the proposal. Van asked Stacy to direct the process for informing the family, asking for their input, and communicating it back to the board. How should Stacy conduct the process? What should be done with the information once it has...
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