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Keywords: Communication
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2024)
Published: 23 October 2024
... and the immediate postpartum period at her hospital. Various issues arise in the organizational leadership for a woman leader such as adopting appropriate leadership style and using appropriate motivation and communication strategies for optimal performance. Complexity academic level The case study is aimed...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2024) 20 (2): 357–383.
Published: 02 February 2024
.... This case can be covered in an undergraduate senior capstone organizational behaviour seminar, any general organizational behaviour class (including introductory in nature), an undergraduate communication theory class or an MBA class that focuses on applied organizational behaviour concepts. It works...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–23.
Published: 24 November 2023
... and communication approach. What should have been their narrative in the crisis plot? What were the new and definitive patterns that emerged based on what OIL did and did not do? Questions Time (min) What is a crisis? What are some of the key issues in the case? 15...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2023) 19 (6): 800–824.
Published: 07 November 2023
..., periodical sources, company annual reports, social media sites and company websites. This case has been classroom tested with undergraduates in a strategic management course as a capstone course. Case overview/synopsis The case study describes the rapid growth of Zoom Communications Inc., a San Jose...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–10.
Published: 10 October 2023
... communication, Maggi was able to rekindle the emotional connect with the consumer and surge back. On 30 November 2019 despite loss of market share, consumer faith and trust in 2015, Nestlé India was trading at INR 14,453/55 (NSE/BSE;~US$225) per share after hitting a record low of INR 4981 (~US$76) on 29...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–24.
Published: 26 September 2023
...Asha Kaul; Sobhesh Kumar Agarwalla On March 18, 2019, Yuvraj Mehta, head Corporate Brand Management & Communications (CBMC) at Larsen & Toubro (L&T), heard about negative media narratives against L&T, following a high-profile merger and acquisition (M&A) between the company...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–21.
Published: 09 May 2023
... questions. Communicate in advance; the students will be called up randomly for the class discussion to read the case and prepare it well for the class discussion. Students can also present the case analysis in a slide deck or a video format. Instructors can use spreadsheets or fill in the blanks...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–27.
Published: 28 March 2023
...Caren Brenda Scheepers; Michele Ruiters; Morris Mthombeni Learning outcomes The learning outcomes of this study are as follows: 1. comprehending foundational dimensions of brand equity and criteria to compare the use of traditional and new media in leading brand communication appropriateness...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2022) 18 (2): 220–238.
Published: 09 March 2022
...Minnette A. Bumpus Theoretical basis The primary topics, in this case, align well with social processes relative to communication and decision-making, and with individual processes relative to fairness in the workplace. Research methodology The case was developed from secondary sources...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2021) 17 (1): 22–53.
Published: 30 April 2021
... meetings of the Woonsocket City Council and North Smithfield Town Council, City Council resolutions, state legislation and local press coverage. Case overview/synopsis From 2012–2017, the communities of Woonsocket and North Smithfield engaged in a protracted dispute concerning wastewater disposal...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–8.
Published: 07 May 2019
..., and competitive strategy. This case was designed for use in marketing management, marketing strategy, or communications/advertising strategy classes at the MBA level. The case is also appropriate for executive education audiences. Prior to reading this case, students should have foundations of understanding...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 20 August 2018
... had secured mineral rights from the province but had not simultaneously pursued surface rights from a First Nation community that historically had used the land. When a seismic exploration team appeared on the tribe's traditional territory without consulting it, as was customary (and in some cases...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 20 January 2017
... of Junior Leagues International (AJLI) took initial steps to implement the participatory roadmap. Through a purposeful messaging strategy that involved many targets and various modes of communication, AJLI leaders sought to influence and inform active members, sustainers, and their local leaders. Further...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–18.
Published: 20 January 2017
... to decide who she should tell about the fraud, and how. Communication Decision making Ethics Organizational culture Reputations Sarbanes-Oxley Act Women in business She loves the American institution of the mortgage and helping families buy their first homes—in fact, it has inspired...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–16.
Published: 20 January 2017
..., “Feds Approve Constellation-Exelon Merger,” Baltimore Sun, March 9, 2012. Business Communication Business Policy Communication Crisis Management Customer Relationship Management Public Relations Reputations Social Media Society and Business Relations Figure TN1...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–7.
Published: 20 January 2017
... of Junior Leagues International (AJLI) took initial steps to implement the participatory roadmap. Through a purposeful messaging strategy that involved many targets and various modes of communication, AJLI leaders sought to influence and inform active members, sustainers, and their local leaders. Further...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–16.
Published: 20 January 2017
... be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise— without the permission of the Kellogg School of Management. Politics Communication Corporate Governance Crisis Management Cross...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–2.
Published: 20 January 2017
... and its stakeholders. After students have analyzed this case, they will be able to: Communicate the importance of a mission statement Engage stakeholders in the creation of a mission statement Implement a new mission and culture at an organization This case was prepared by Susan Edwards...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–22.
Published: 20 January 2017
... of directors Communication Corporate governance Growth strategy Leadership Family businesses Organizational behavior Organizational structure Social responsibility Governance California Furniture BPO This case presents the history and recent governance challenges of Carvajal, S.A...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–10.
Published: 16 August 2016
.... Independent board members asked Van to obtain feedback from the family about the proposal. Van asked Stacy to direct the process for informing the family, asking for their input, and communicating it back to the board. How should Stacy conduct the process? What should be done with the information once it has...
