...Bharathi S. Gopal Corresponding author Bharathi S. Gopal bharathisg@hotmail.com © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Value chain Corporate growth Retailing Competitive advantage Corporate strategy Consumer behavior...

... © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product attributes Product management Competitive advantage Benchmarking Customer insight analysis Market research This case is about a fintech firm Dinero that was facing the dilemma...

... Competitive advantage Cosmetics and beauty Bhoopendra Singh and Sonu Goyal The case depicts the entrepreneurship journey of Vineeta Singh, the Co-founder and CEO of SUGAR Cosmetics and the protagonist in this narrative. It commences with a brief overview of Vineeta’s entrepreneurial...

... and sustainable competitive advantage. Develop critical thinking skills by assessing the challenges and evaluating strategies to determine the best course of action. Case overview/synopsis In Sukkur, Pakistan, Cafe Arvin, a fast-food provider, faces a critical crisis. Its owner, Mr Wajeeh, must decide...

... 2025 Emerald Publishing Limited Licensed re-use rights only Competitive advantage Corporate strategy Diversification International business strategy This case narrates Bajaj Auto’s endeavor with the electric two-wheelers (e2Ws) segment. A well-established and respected name...

... of resources to obtain a sustained competitive advantage globally against other firms; and make an informed decision regarding various issues that entrepreneurs need to consider when going global and analyse how they can effectively deal with a crisis they may face. Case overview/synopsis Oryx Desert Salt...

... of the Business Model Canvas; understand: explain the strategies used by the organisation to gain and sustain a competitive advantage; apply: use the principles of judo strategy to develop tactics for competing effectively against well-established brands; analyse: examine how...

..., Michael E. (1990–03 - 01). “The Competitive Advantage of Nations”. Harvard Business Review. No. March–April 1990. ISSN 0017–8012. Subject code CSS 11: Strategy. Rohit Singh can be contacted at: rohiton1403@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited...

... at: hemvarna.dwivedi@iilmlko.ac.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Niche marketing Marketing strategy Product differentiation Competitive advantage Strategic management Product attributes Design Clinic India was a globally renowned...

... at: manishag21@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Diversification Competitive advantage Mergers and acquisitions Corporate growth Corporate strategy Strategy Core competency, Issues involved in the merger, Growth strategies...

... growth/expansion strategies for a firm; and evaluate resources of the firm to develop a competitive advantage. Case overview/synopsis The case describes the journey of Praajasv Foundation, an institute that provides coaching for students pursuing civil service exams in Gujarat. Established in 2019...

.... Jagandeep Singh can be contacted at: jagan@pu.ac.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only International business strategy Competitive advantage International market entry Product differentiation Marketing strategy Market orientation...

... Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Internationalization Competitive advantage International business strategy Competitive strategy International business Strategic management This case study is about the meteoric rise of Kavak...

... re-use rights only Digital marketing Internet marketing Social media strategy Competitive advantage Brand management This case study is designed to enable students to: LO1. Identify the reasons behind the launch of a brand grounded on traditions and culture...

.... Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy Pabitra Dangol can be contacted at: dangol.pabitra@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Competitive advantage Competitive...

... entrepreneurship local business video values competitive advantage Porter's Five Forces branding growth strategy Board plan 1. Porter's Five Forces. Set in 2015, this case studies the evolution of Devils Backbone Brewing, LLC (DBB), from idea to fast-growing start-up. In the case, company...

... positioning Value creation Competitive advantage Stakeholder engagement Marketing strategy Digital marketing DealShare became a unicorn in 2022 and targeted the rural and low-income groups. Based on a networking model for customer acquisition and a hyperlocal supply chain model, DealShare...

... are available for educators only. Subject code CSS 11: Strategy. Digbijay Nayak can be contacted at: nayakdb001@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Strategic management Strategy Competitive advantage Corporate strategy...

... integration within the sector. In the introduction of the case, it is evident that the company wants to continue increasing the shareholder value on the basis of its competitive advantage in the industry. © 2022 by the Indian Institute of Management, Ahmedabad 2022 Indian Institute of Management...

... be able to evaluate the extent to which the effects of US sanction would have on Huawei smartphone operation; and students should be able to evaluate the strategies for Huawei to regain a leading position and achieve competitive advantage in the global smartphone market. Case overview/synopsis Huawei...