... related to entrepreneurial innovation, market differentiation and competitive strategy, using frameworks like Blue Ocean Strategy and Porter’s Competitive Strategy as tools for analysis. The target audience for this case study includes undergraduate and postgraduate students and educators in higher...

... industry Fashion retailing Strategy Customer preferences Buying behaviour Visual merchandising Buying patterns Competitive strategy Marketing strategy Differentiation Product differentiation This case allows learners to engage with competitive advantage and decision-making within...

.... Competitive strategy Corporate culture IT strategy Organizational behaviour NSS, a prominent travel technology solutions provider, faced unprecedented disruption caused by the COVID-19 pandemic. Founded in 2004 through entrepreneurial collaboration, NSS had established itself as a significant...

... of building digital businesses in developing economies. Strategic management Business development Competitive strategy Technology management Emerging markets Metaverse Strategic pivot Digital transformation Virtual reality business models The case follows GreyMeta, an Indian startup...

... Competitive strategy The case is intended mainly for undergraduate-level and postgraduate-level students enrolled in a marketing management course. It explores key issues faced by a female protagonist in a new venture who thrives to penetrate, expand and establish her brand, protecting it from...

... the role of design thinking Discussion point: How do Popy’s and John’s exemplify design thinking in their product strategies? Key insights: Regional brands Marketing strategy Competitive strategy Innovation Umbrella, Small and medium enterprise Marketing...

... Publishing Limited Licensed re-use rights only Family firms Events management Hospitality industry Regional marketing, Small businesses Social media strategy Competitive strategy Food Vino Mundo was a restaurant and event space in a beautiful mountain villa outside of San Jose...

... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Hospitality industry Asset management Competitive strategy Management theory The case study explores the strategic decisions made by Lemon Tree Hotels, a mid-market hotel chain in India, at the intersection...

... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Strategic management Competitive strategy Brand management Fashion Victoria’s Secret, a lingerie retailer founded by Roy Raymond in 1977, is the largest retailer in women’s intimate apparel...

...@iimsambalpur.ac.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Demerger Investment decision-making Fundamental analysis Valuation techniques Investment appraisal Financial markets Competitive strategy Financial analysis Financial reporting Mergers...

... Cost leadership strategy Strategic management Frugal innovation Dynamic capabilities Resource pathways model Industry analysis Competitive strategy Innovation The first, short clip features an independent expert in space policy commenting on India’s achievements in space, and its rivalry...

... at: rohiton1403@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Green hydrogen National green hydrogen mission Energy transition ESG Sustainability National competitiveness Strategy Porter diamond model Country competitiveness Climate...

... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Strategic intent Competitive strategy Strategy Regional marketing Oneiros – The Sports Club stood poised at a pivotal juncture, grappling with a strategic quandary that encapsulates the divergent visions of its...

... businesses [38]. It’s generally accepted that women entrepreneurs face challenges that men might never experience, let alone consider. Some of the key challenges that women entrepreneurs faced were: Challenges faced by women entrepreneurs: Table 2 Competitive strategies to be undertaken...

... at: ubedullahsom@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Strategic management Corporate strategy Competitive strategy Strategy Sustainability Pizza Town Sukkur, located in the third-largest city of Sindh, Pakistan, was currently...

... Licensed re-use rights only Leadership styles Leadership skills Glass ceiling Gender stereotypes Relationship-oriented leader attitudes and behaviors Gender differences in leadership style Ethical issues in leadership Mentorship Transformational leadership Women leader Competitive strategy...

... for Dronelab’s global expansion are based on the difficulties and possibilities outlined in the case study. Evaluate the domestic expansion and the consequences of the expansion. Entrepreneurship Decision sciences Competitive strategy Services marketing This case concerns the entrepreneurial...

...Syeda Ikrama; Syeda Maseeha Qumer Learning outcomes This case study is intended to help students to evaluate Kavak’s business model, examine the global expansion strategy of Kavak, analyze the competitive strategy adopted by Kavak, recognize the ways in which Kavak leveraged technology in all its...

..., Ansoff matrix, three value disciplines frameworks, scenario planning matrix and value chain analysis; and practice competitive strategy formulation using the latest analyzing tools/frameworks/models. Case overview/synopsis Although the digital wallet industry in Nepal was in its initial stage...

..., environmental analysis, competitive strategy, market analysis and business resilience. This approach prepares students to tackle real-world business scenarios, fostering critical thinking and strategic acumen essential for future business leaders. Supplementary materials Teaching notes are available...