... Teaching notes are available for educators only. Subject code CSS 8: Marketing. Subhajit Pahari is the corresponding author and can be contacted at: pahari.subhajit@gmail.com © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Consumer behavior...

... in rapid delivery services. Exploration of consumer behavior shifts and business adaptation in response to global events. Case overview/synopsis The case examines Zepto’s innovative approach in the quick commerce sector, emphasizing its strategies, challenges and the impact of the pandemic on its...

... Marketing Market research Strategy Strategic marketing Consumer behavior Agri-tech industry Market entry strategy PESTEL analysis, Porter’s five forces Business strategy Market research Digital transformation in agriculture In April 2023, Seema, the head of marketing at Kissan Madadgar...

...@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Pricing Pricing policy Regulatory policy Marketing policy Consumer behavior Amazon Prime Video OTT Content Price Subscription Streaming Entertainment This case...

... Consumer behavior Regulations This case study centers on Mr Manish Chowdhary, co-founder of WOW Skin Science, who started the beauty and personal care business with his brother Karan Chowdhary in 2015 in Bangalore, India. The company successfully built its brand through influencer marketing...

... lead to fragmenting Country Delight’s brand narrative? Complexity academic level This teaching activity is aimed at Masters of Business Administration-level courses in marketing management, consumer behavior and brand management. Supplementary materials Teaching notes are available...

...@iiml.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Online food delivery Home-cooked food Work-from-home Sustainability COVID-19 Sharing economy Retailing Consumer food purchasing Consumer behavior Entrepreneurship Gourav, Alisha...

... Distribution channels E-commerce Marketing strategy Consumer behavior Marketing This quantitative marketing case study is founded on a real-world case and was created after interacting with the entrepreneur and founder of Chirmi. In 2019, when Jagani started Chirmi, an apparel boutique in Jaipur...

... Emerald Publishing Limited Licensed re-use rights only Consumer behavior Marketing Product management Product positioning Brand management/equity Maruti Suzuki India Limited (MSIL), a joint venture between Maruti Udyog Limited, India and Suzuki Motors, Japan, is considering...

... to prepare a service provider/aggregator to sustain a dynamic and volatile consumer environment. Understand the importance of competitors’ analysis as a primary step of service marketing strategy in influencing “new normal” consumer behavior. Examine the utility of customer engagement through website blogs...

... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Marketing Marketing strategy/methods Dish TV India Ltd. (Dish TV), incorporated in 1988, scaled up digital entertainment in the Indian market. In 2015, it became Asia’s largest direct...

... marketplace; • unfold a framework to explore consumer motivation in recommerce; and • explore the use of experimentation in changing consumer behavior and improving decision-making. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details...

... at: jeff.overby@belmont.edu © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only International business International marketing South America Culture Consumer behavior Branding Market opportunity analysis Market entry Manufacturing This case...

... literature. Complexity Academic Level The case can be taught in marketing research and consumer behavior courses. Subject code CSS 8: Marketing. Supplementary materials Teaching notes are available for educators only. Umer Hussain can be contacted at: umer.hussain222@tamu.edu © Emerald...

... and design appropriate strategies to increase consumer reach and sales that could overcome the challenges of cultural stereotypes. Complexity academic level MBA-level courses in marketing management (core), consumer behavior and product management. Subject code CSS 8: Marketing. Neena Sondhi can...

... on an adjustment to the expected consumer behavior patterns and possible need to rethink sustainable development goals priority. Complexity academic level This case is appropriate for an undergraduate or graduate-level program curriculum for courses dedicated to or including topics related to crisis management...

... be contacted at: vranda.jain@gmail.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Competitive strategy Consumer behavior Niche tourism Business formation/start-ups Cost plus pricing Culture and heritage management Vranda Jain and Vinita...

... 11: Strategy. Swapna Pradhan can be contacted at: Swapna.pradhan@welingkar.org © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Retailing Consumer behavior Strategy Swapna Pradhan The case details the growth story of American...

...Sloksana Subramaiam; Farzana Quoquab; Jihad Mohammad Subject area This case can be used in teaching Marketing Management, Principles of Marketing and Consumer Behavior. More specifically, marketing strategies, growth strategies, market segmentation. Study level/applicability This case...

... Retailing Consumer behavior Gyan Prakash, Sangeeta Sahney, Soujanya Kodati and Archana Shrivastava Mr Khuswant Chaddha’s family business is in tatters. Market dynamics have changed over the years and his textile mill is no longer the cash cow it once was. His son, Gaurav Chaddha, a recent...