... sticky costs influence pricing and product strategies? BT’s pricing and product strategy may be analyzed through the lens of sticky costs and emerging market consumer behavior. The central issue is whether BT can sustain premium specialty coffee pricing in a highly price-sensitive market while...

... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Continuous improvement Creativity Event strategy Marketing strategy Service quality Ram Gopal Varma, a renowned Indian filmmaker known for cult classics like Satya, had built a career...

.... Analysis of market entry strategies and competitive landscapes. Insights into operational challenges and solutions in rapid delivery services. Exploration of consumer behavior shifts and business adaptation in response to global events. Case overview/synopsis The case examines Zepto’s...

... Marketing Market research Strategy Strategic marketing Consumer behavior Agri-tech industry Market entry strategy PESTEL analysis, Porter’s five forces Business strategy Market research Digital transformation in agriculture In April 2023, Seema, the head of marketing at Kissan Madadgar...

...@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Pricing Pricing policy Regulatory policy Marketing policy Consumer behavior Amazon Prime Video OTT Content Price Subscription Streaming Entertainment This case...

... and connect the stakeholder theory to assignment questions. The duration is 15 min (Table 2). Digital marketing Consumer behavior Regulations The instructor must ensure that the class receives all the relevant reading material related to all the concepts, including self-regulation, various self...

... lead to fragmenting Country Delight’s brand narrative? Complexity academic level This teaching activity is aimed at Masters of Business Administration-level courses in marketing management, consumer behavior and brand management. Supplementary materials Teaching notes are available...

...@iiml.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Online food delivery Home-cooked food Work-from-home Sustainability COVID-19 Sharing economy Retailing Consumer food purchasing Consumer behavior Entrepreneurship Gourav, Alisha...

... contends that customers’ decisions to buy items are influenced by five values: Distribution channels E-commerce Marketing strategy Consumer behavior Marketing This quantitative marketing case study is founded on a real-world case and was created after interacting with the entrepreneur...

... its advertisements and new models? Would you recommend repositioning brand WagonR or maintaining status quo? Why? 1. Discuss the current situation of the passenger car market in India. Is it opportune for MSIL to reposition WagonR? Consumer behavior Marketing Product...

... to prepare a service provider/aggregator to sustain a dynamic and volatile consumer environment. Understand the importance of competitors’ analysis as a primary step of service marketing strategy in influencing “new normal” consumer behavior. Examine the utility of customer engagement through website blogs...

... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Marketing Marketing strategy/methods Dish TV India Ltd. (Dish TV), incorporated in 1988, scaled up digital entertainment in the Indian market. In 2015, it became Asia’s largest direct...

... marketplace; • unfold a framework to explore consumer motivation in recommerce; and • explore the use of experimentation in changing consumer behavior and improving decision-making. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details...

... at: jeff.overby@belmont.edu © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only International business International marketing South America Culture Consumer behavior Branding Market opportunity analysis Market entry Manufacturing This case...

... literature. Complexity Academic Level The case can be taught in marketing research and consumer behavior courses. Subject code CSS 8: Marketing. Supplementary materials Teaching notes are available for educators only. Internal workforce, licensed products, mega-sporting events and symbolic...

... and design appropriate strategies to increase consumer reach and sales that could overcome the challenges of cultural stereotypes. Complexity academic level MBA-level courses in marketing management (core), consumer behavior and product management. Subject code CSS 8: Marketing. Neena Sondhi can...

... on an adjustment to the expected consumer behavior patterns and possible need to rethink sustainable development goals priority. Complexity academic level This case is appropriate for an undergraduate or graduate-level program curriculum for courses dedicated to or including topics related to crisis management...

...-use rights only Competitive strategy Consumer behavior Niche tourism Business formation/start-ups Cost plus pricing Culture and heritage management Vranda Jain and Vinita Srivastava* This teaching case focuses on various managerial dimensions of operations of WII. The case...

... 11: Strategy. Swapna Pradhan can be contacted at: Swapna.pradhan@welingkar.org © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Retailing Consumer behavior Strategy Swapna Pradhan The case details the growth story of American...

...Sloksana Subramaiam; Farzana Quoquab; Jihad Mohammad Subject area This case can be used in teaching Marketing Management, Principles of Marketing and Consumer Behavior. More specifically, marketing strategies, growth strategies, market segmentation. Study level/applicability This case...