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Keywords: Consumer memories
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–33.
Published: 05 June 2014
... the JV, the rebranding requirements, and the actions taken. Pedagogically, we evaluate the rebranding effort to sustain, create, and build consumer memories and emotions. Elements of the 4Ps will come into the discussion. Each action type, whether it be the communications strategy, the positioning...
