... a contract manufacturing partner. After identifying a number of options, Joyce and Cornuke had to decide which partner offered them the best chances of success, given their goals and financial constraints. Students will learn about the process of hiring a contract manufacturing partner to produce a new...

... licensed re-use rights only Strategy Reverse merger Contract manufacturing Gourmet Growth Business analysis Note: The names of the company and its founders were disguised in the case. “Cupcakes by Lizbeth” was really “Crumbs Bakery,” and Michael and Lizbeth Smith were pseudonyms...