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Teaching Notes
Teaching Notes (2020) 16 (3): 279–288.
Published: 21 July 2020
... be contacted at: skylerking@weber.edu © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Nintendo Core competency Marketing Strategy Gaming In the 1980s and 1990s, Nintendo was dominating the video game industry with a market share of 90...

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