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Keywords: Core purpose
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2022) 18 (1): 34–54.
Published: 08 February 2022
..., exhibited a roller coaster trajectory in its stock price and, for the most part of its existence, played “catch-up” with its strategic competitors. It has also struggled to define its core purpose, its industry category and its very essence of being. In early 2016, CEO Marissa Mayer announced that Yahoo...
