... Publishing Limited Licensed re-use rights only Brand management Corporate social responsibility Marketing strategy As Nisheeth Mehta read more about purpose-driven branding, he realized that the professor’s advice was based on the very sound and credible work of brand guru David Aaker...

... the strengths and weaknesses of each. It also discusses how storytelling can be used for brand equity building and customer engagement. Complexity academic level This case is designed to be used in a marketing, strategy or corporate social responsibility course, especially in the subfield of the circular...

... Social enterprise Corporate social responsibility Business development Entrepreneurship Sheroes café was a Chhanv Foundation project, a not-for-profit (NFP) organization set up in 2013 by Alok Dixit and Ashish Shukla. The café was set up in 2014 in Agra, which was primarily a place where acid...

... be contacted at: sapna.malya@spjimr.org © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only SDG Sustainability Solar initiatives Rural development Theory of change Renewable energy Strategy Corporate social responsibility Green issues Pollution...

... and stay local. This case is widely applicable but is most directly relevant to modules related to ethics, corporate social responsibility, family business dynamics and stakeholder management analysis in management and leadership courses. Complexity academic level This case is most applicable...

... Emerald Publishing Limited Licensed re-use rights only Business ethics Corporate social responsibility Accountability In 2017, China proclaimed that it would no longer accept plastic waste for recycling; this was in line with China’s Operation “National Sword” to review the quality...

...: Corporate Social Responsibility (CSR)/Business and Society; Business Ethics and Decision-Making; and Strategic Management. Instructors should position the case after students have been introduced to the topic of corporate social responsibility, ethical decision-making and/or CEO activism. Sarah Holtzen...

... perspective to entrepreneurship. This case is relevant to Indigenous entrepreneurship, sustainability, social innovation, business ethics, and corporate social responsibility. Complexity academic level This case is targeted toward university-level students and can be relevant to graduate-level students...

... are available for educators only. Subject code CSS 4: Environmental Management. Sanjay Chaudhary can be contacted at: one.sanjay@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Environmental impact assessment Corporate social...

... process. Psychometric measures that have been correlated with corporate social responsibility (CSR) behaviors and outcomes include measures of emotional intelligence (EI) (Ferdaws et al., 2020; Mayer et al., 2000) and narcissism (Petrenko et al., 2016). Higher ratings...

... policy: What is the role of corporate governance? Evidence from an emerging market. Corporate Social Responsibility and Environmental Management, 29(5), 1396–1413. Doi: 10.1002/csr.2277. Faccio, M. (2010). Differences between politically connected and nonconnected firms: a cross...

...Ayesha Siddiqi; Virginia Bodolica Learning outcomes The learning outcomes are as follows: to use advanced frameworks and tools to convey complex ideas related to strategy and sustainable business practices; apply relevant concepts and theories of corporate social responsibility and governance...

... also be used as a supplementary reading in courses like Corporate Social Responsibility and Circular Economy. In emerging markets’ context, these topics are generally taught to MBA students in courses like strategic management, sustainable business and business ethics. Supplementary materials...

... or Economics course if supporting documents are provided. Sinéad G. Ruane can be contacted at: ruane@ccsu.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only CEO compensation Equity theory Corporate social responsibility Living wage...

... academic literature on corporate social responsibility and news articles were the main sources of secondary sources. An in-depth interview with Mike Maughan, initiator of the 5 For The Fight campaign and Qualtrics’ Head of Brand Growth and Global Insights provided additional information and support...

... framework to examine corporate social responsibility, social entrepreneurship and BoP strategies of market-based organisations to affect social change. Application/problem solving: The case study explains to the students how the PSC levers of motivation, capability and opportunity structures were applied...

...Rajesh Kumar Srivastava; Vivek Mendonsa; Harshit Joshi; Tejal Pradhan Learning outcomes The context of the case presents an account of how corporate social responsibility (CSR) initiated by Lawrence & Mayo (L&M), a company dealing in optical frames for 140 years, helped to build brand...

...Andrée Marie López-Fernández Learning outcomes It is expected that students enhance their awareness of businesses’ role in human rights protection as a key factor in their corporate social responsibility (CSR) engagement and core objective achievement, as well as understand the effects of gender...

... Corporate social responsibility Integrated reporting Digi Telecommunications (Digi) has been publishing the annual sustainability reporting in line with Global Reporting Initiatives since 2009. Mr Albern Murty, Chief Executive Officer (CEO) of Digi, one of the largest players in the mobile...

... Emerald Publishing Limited Licensed re-use rights only Asset management/valuation Competitive strategy Business formation/start-ups Technology management/strategy Corporate social responsibility In June 2020, Private Equity firm, VenCap, was approached by an emerging market...