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Keywords: Cosmetic products
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Teaching Notes
What's in a name? That we call fair by any other name will it sell as well?
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 01 December 2023
...Abhinav Bakshi; Akshaya Vijayalakshmi Emami is facing the heat from activist-consumers as well as its competitors. Competitors have renamed their cosmetic products by dropping the controversial word ‘fair.’ This was in response to the Black Lives Movement that erupted in the United States in May...
