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Keywords: Cosmetics and beauty
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Teaching Notes
Sama Holistic Skincare: a woman entrepreneur’s journey in a home-based business
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2025)
Published: 25 June 2025
... Cosmetics and beauty Samaneh Abidi was a woman immigrant and entrepreneur in the skincare and cosmetics business. She first started a mobile aesthetics service in response to organic demand for her services triggered by her Instagram postings and clients from former positions she held in skincare...
Teaching Notes
SUGAR cosmetics: empowering women through leadership
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2025) 21 (4): 803–827.
Published: 09 June 2025
... Competitive advantage Cosmetics and beauty Bhoopendra Singh and Sonu Goyal The case depicts the entrepreneurship journey of Vineeta Singh, the Co-founder and CEO of SUGAR Cosmetics and the protagonist in this narrative. It commences with a brief overview of Vineeta’s entrepreneurial...
Teaching Notes
Expanding horizons in the Middle East: evaluating the Hair Addict’s strategies for growth
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2025)
Published: 29 January 2025
... 2025 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Market segmentation Strategy Financial modeling Cosmetics and beauty This case study explores the decision a woman business founder, Doaa Gawish (she), needed to make with her team regarding her...
Teaching Notes
Blooming social impact: Growing Appalachian Botanical Company’s resource partnerships in a rural ecosystem
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2025) 21 (1): 31–55.
Published: 02 January 2025
.... Stephanie E. Raible can be contacted at: sraible@udel.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Rural entrepreneurship Social enterprise Entrepreneurship Entrepreneurial ecosystems Cosmetics and beauty Jocelyn Sheppard...
