Skip to Main Content
Keywords: Cosmetics and beauty
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Teaching Notes
Teaching Notes (2025)
Published: 25 June 2025
... Cosmetics and beauty Samaneh Abidi was a woman immigrant and entrepreneur in the skincare and cosmetics business. She first started a mobile aesthetics service in response to organic demand for her services triggered by her Instagram postings and clients from former positions she held in skincare...
Teaching Notes
Teaching Notes (2025) 21 (4): 803–827.
Published: 09 June 2025
... Competitive advantage Cosmetics and beauty Bhoopendra Singh and Sonu Goyal The case depicts the entrepreneurship journey of Vineeta Singh, the Co-founder and CEO of SUGAR Cosmetics and the protagonist in this narrative. It commences with a brief overview of Vineeta’s entrepreneurial...
Teaching Notes
Teaching Notes (2025)
Published: 29 January 2025
... 2025 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Market segmentation Strategy Financial modeling Cosmetics and beauty This case study explores the decision a woman business founder, Doaa Gawish (she), needed to make with her team regarding her...
Teaching Notes

or Create an Account

Close Modal
Close Modal