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Keywords: Counterfeiting
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Teaching Notes
Can Bilcare's anti-counterfeiting technologies handle the menace of counterfeit?
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Journal:
Teaching Notes
Teaching Notes 1–15.
Published: 01 July 2011
...Sonal Sisodia; Nimit Chowdhary Subject area Pharmaceutical marketing, brand protection. Study level/applicability It could be used with the pharmaceutical marketing students and MBA students for analysing counterfeit medicines' menace in developing countries and positioning of a disruptive...
