... Arabia. She established Tashkeil as a social enterprise, helping creative entrepreneurs (creatives) with strategic, operational and legal inputs, thus enabling the creative industry in different parts of the Arab world, focussing on Saudi Arabia and Lebanon. Her story can be used to inspire students...

... Family firms Social media strategy Family business Growth strategy E-commerce and small business Creative industries Social media strategy SWOT Handicrafts The case investigates the impact of digital technologies on the small handicraft artisan entrepreneurs by focusing on a family...