Keywords: Crisis communication
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Teaching Notes
Teaching Notes 1–22.
Published: 23 April 2024
... leader, Stumpf, resign? 30 min. Wells Fargo and Its Crisis Communication Plan Has the company message changed at all with its new leader? How has the company handled its external communication of the crisis? Let us walk through a timeline of the scandal. Where were...
Teaching Notes
Teaching Notes 1–21.
Published: 09 May 2023
... business. He did not have any experience in marketing a restaurant. So he was puzzled about understanding the target segment, positioning and marketing mix of the proposed restaurant in the new normal. Entrepreneurship Crisis communication Marketing and hospitality industry Strategy management...
Teaching Notes
Teaching Notes (2019) 15 (1): 60–70.
Published: 22 March 2019
... for teaching strategies and discussion points are listed below. Joy Jones-Carmack can be contacted at: joy.jones@stockton.edu © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Organizational communication Crisis communication Management Perceived...
Teaching Notes
Teaching Notes 1–17.
Published: 20 January 2017
.... Students need to paint a picture of life through each stakeholder's lens. What are their rights, responsibilities, risks, benefits, and drawbacks? If you propose that class participants should prioritize stakeholders, a lively discussion ensues. management communication crisis communication ethical...
Teaching Notes
Teaching Notes 1–11.
Published: 11 March 2015
... Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Social media Crisis communication Reputation...

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