.... Jacqueline Pereira Mundkur can be contacted at: jacqueline.mundkur@sbm.nmims.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only B2B marketing Marketing strategy Entrepreneurship Customer relationship management Services marketing Sustainability e...

... be contacted at: juliesunil4@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Crisis management Customer relationship management Employee attitudes Employee behaviour Marketing Service management Air India pee-gate SOP Customer experience...

... Customer relationship management Direct marketing Strategy Pragya Singh, Karishma Chaudhary and Rishabh Upendra Jain This case study highlights the dilemma the protagonist, Prerna Prasad, faced in her travel start-up venture, Ecoplore. Ecoplore is an aggregator platform that onboards...

... Publishing Limited Licensed re-use rights only Marketing strategy B2B marketing Social media strategy Product development Customer relationship management Influencer marketing Technology start-up Business strategy Solutions selling Interest in and spends on social media and influencer...

... satisfaction Customer relationship management Consumer food purchasing Customer loyalty 39 Bakers, a multi-outlet bakery chain in Jammu, India, was run by its founder Gagan. 39 Bakers, through its retail outlets across the Jammu region, offered a variety of products, ranging from bakery items...

... New retail Small businesses Digital media Covid-19 Retailing Marketing mix Customer relationship management This case describes difficult situations facing Leo Shoudong Pan, the founder and CEO of Yun Dong Jia Technologies Co Ltd (YDJ), in marketing communications. With a motto...

.... Tulsi Jayakumar can be contacted at: Tulsi.jayakumar@spjimr.org © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Corporate communications Family firms Customer relationship management The two-part case describes the role of communication...

... Licensed re-use rights only Marketing Strategy Customer relationship management Biotronik SA is a South African subsidiary of Biotronik, a German-based manufacturer and distributor of cardiac devices. Established as a direct operation in South Africa in 2010, Biotronik SA is a relatively...

...@gmail.com © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Small businesses Entrepreneurship Customer relationship management This case revolves around the entrepreneurial journey of Mr Khursheed Chohan who belonged to Sukkur (Pakistan). He...

.... Ritu Srivastava can be contacted at: ritu.srivastava@mdi.ac.in © Emerald Publishing Limited 2019 Emerald Publishing Limited Licenced re-use rights only Marketing Customer relationship management Services marketing Small businesses Entrepreneurship Sukhpal Dairy Farm (SDF...

... 5: International Business. Praveen Gupta can be contacted at: praveengupta@lbsim.ac.in © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Competitive strategy Customer relationship management Global marketing strategy International market...

... code CSS 7: Management Science. Syed Zamberi Ahmad can be contacted at: drszamberi@yahoo.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Project management Technology transfer IT strategy Customer relationship management Business...

... code CSS: 3: Entrepreneurship. Stuti Saxena can be contacted at: stuti.razia@gmail.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing Fitness Customer relationship management Stuti Saxena The present case...

... the permission of the Kellogg School of Management. Business Process Improvement Change Management Customer Relationship Management Customer Service Health Care Operations Management Organizational Effectiveness Six Sigma Total Quality Customer Satisfaction In late 2012 Adeline Herzog...

.... Business Process Improvement Crisis Management Customer Relationship Management Customer Service Manufacturing Operations Management Organizational Effectiveness Six Sigma Total Quality Customer Satisfaction The following questions can be assigned to students to help them prepare for class...

... an optimal publisher strategy and complete copy improvement analysis. Customer Relationship Management International Business Marketing Communications Internet marketing Customer preferences Campaign management Customer satisfaction Marketing efficacy Internet search France Rob...

...Mark Jeffery; Robert J. Sweeney; Robert J. Davis In this return on investment (ROI) for customer relationship management (CRM) case scenario, students must calculate the ROI for analytic CRM enabled by an enterprise data warehouse. The case is based upon a real-life consulting engagement...

... Communication Crisis Management Customer Relationship Management Public Relations Reputations Social Media Society and Business Relations Figure TN1: Reputational Terrain—Media Coverage A PDF version of these teaching notes is available: 10 Julie Wernau, “ComEd Should Pay...

... of Tokyo's Minato ward. She had a deep knowledge of the game and of her customers, but she lacked a marketing background. She had recently signed up for a hosted customer relationship management service that would allow her to track the cost of acquiring and serving each of her four main customer segments...

..., the management flexibility of options has value, as the downside risk is reduced and the upside is increased. The case is based upon real options analysis for an enterprise data warehouse (EDW) and analytic customer relationship management (CRM) program at a major U.S. firm. The firm has been disguised as Global...