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Keywords: Customer acquisition
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2019) 15 (2): 109–130.
Published: 28 May 2019
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Digital marketing Niche marketing Customer acquisition Entrepreneurial growth Lammily is a startup company in its second year of existence which produces toys that embody realism: a fashion doll...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–14.
Published: 08 October 2014
... is populated but has less number of bank branches. The bank planned to surpass its earlier record of customer acquisition in branches which were newly opened at Marve Link Road and Jogeshwari in Mumbai. According to Mr Morye, Managing Director, Abhyudaya Bank, “With the expanding horizons, continuous...
