... of sellers into the delivery process. This case study explores the rationale, implementation and impact of the innovative approach on customer engagement and the seller community. By featuring QR codes and images of sellers on the packaging, and directing customers to their narratives on Amazon’s platform...

... valuable insights into customer preferences, enhance brand visibility and foster direct customer engagement. Offline channels might also enable Yashram Lifestyle to better understand the market dynamics and further drive product innovation. However, owing to the associated costs, logistics and potential...

... Health care Traditional remedies Customer engagement Ayurveda Viral Nagori and Crystal Magotra The case appeals to the professors who teach digital marketing, content marketing and social media marketing in degree, diploma and certificate courses. The case is classified as a short...

... be contacted at: ckudeshia@yahoo.com © Emerald Group Publishing Limited 2015 Emerald Group Publishing Limited Licensed re-use rights only Facebook Small business Social media Customer engagement Chumbak Social media marketing The case reflects the importance of social media...