... food marketing, small business strategies and customer insight analysis. Hamid Abbassi can be contacted at: hamid.abbassi@live.com © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Food marketing Consumer food purchasing Marketing strategy...

... © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product attributes Product management Competitive advantage Benchmarking Customer insight analysis Market research This case is about a fintech firm Dinero that was facing the dilemma...

... at: r.raghuram@spjimr.org © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product positioning Market research Customer insight analysis Digital marketing Priya Raj, co-founder of Kaybase, a marketing research agency, is tasked with presenting...

... learning Customer insight analysis E-commerce Entrepreneurship Stones2Milestones (S2M), a pioneering Indian EdTech company founded in 2009, was preparing to script a first-of-its-kind global success story with Freadom, its machine learning and artificial intelligence-enabled English learning...

... at: ashita.aggarwal@spjimr.org © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand management Marketing Customer insight analysis JML was a 74-year-old company and was a No.1 player in the domestic market and No. 4 globally. It maintained...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing Competitive strategy Promotion Pricing Customer insight analysis Neeraj Pandey and Anish Kumar Gopal Vittal, CEO of Bharti Airtel was tense due to the continued “free” trial 4G data services...