... food marketing, small business strategies and customer insight analysis. At its foundation, the case applies associative network theory, a model from consumer psychology explaining how individuals organize and relate brand concepts. The case draws on Brandt et al. (2011...

... the decision context very crucial for Dinero: Product attributes Product management Competitive advantage Benchmarking Customer insight analysis Market research This case is about a fintech firm Dinero that was facing the dilemma of how to launch its investing app as a minimum viable product...

... Emerald Publishing Limited Licensed re-use rights only Product positioning Market research Customer insight analysis Digital marketing Priya Raj, co-founder of Kaybase, a marketing research agency, is tasked with presenting market opportunities with identified positioning for TMY’s...

... learning Customer insight analysis E-commerce Entrepreneurship Stones2Milestones (S2M), a pioneering Indian EdTech company founded in 2009, was preparing to script a first-of-its-kind global success story with Freadom, its machine learning and artificial intelligence-enabled English learning...

... at: ashita.aggarwal@spjimr.org © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand management Marketing Customer insight analysis JML was a 74-year-old company and was a No.1 player in the domestic market and No. 4 globally. It maintained...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing Competitive strategy Promotion Pricing Customer insight analysis Neeraj Pandey and Anish Kumar Gopal Vittal, CEO of Bharti Airtel was tense due to the continued “free” trial 4G data...