... at: deepak.singh@jaipuria.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing Marketing strategy Business development Customer loyalty Marketing mix The Al-Chef Cafeteria, established by Ali Arif, one of the partners, became one...

... retail context.3. To develop customer loyalty strategies and implement them to improve customer management? Case overview/synopsis 39 Bakers, a multi-outlet bakery chain in Jammu, India, is run by its founder Gagan. 39 Bakers, through its retail outlets across the Jammu region, offers a variety...

... Teaching notes are available for educators only. Subject code CSS 7: Management Science. Amy Fisher Moore can be contacted at: amy@moore.za.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Customer loyalty Marketing...

... a successful marketing strategy especially when they are aligned with the core competencies of a firm. Additional concepts include localization strategy, loyalty and Maslow’s hierarchy. Localization focuses on merchandising and local partnerships. Customer loyalty is discussed in the context of loyalty...

... 2019 Emerald Publishing Limited Licensed re-use rights only Marketing Strategy Customer service Customer loyalty This case looks at Yuppiechef, a successful e-commerce business, and their move from “clicks to bricks” with the introduction of retail stores. Co-founder and CEO...

... Competitive strategy Customer loyalty Sajeev Abraham George, Latika Tejwani, Anubha Kachhawa Saini, Nikhil Pathak and Nimish Kanvinde The case is set up in the context of a small and medium enterprise (SME) in the adhesive industry in India, where the Managing Director of the company Suntej...

... learning outcomes These include: the concept of customer relationship management; relationship marketing; customer retention; customer loyalty; customer profitability segments; relationship bonds; and designing loyalty programs. Supplementary materials Teaching notes are available for educators only...

... Customer equity Customer lifetime value Pensions industry Customer retention Customer loyalty Financial management Finance and accounting The main issue that the executive faces in the case is to assess if the potential economic benefits from winning the tender for new affiliates can outweigh...