... Limited Licensed re-use rights only Marketing strategy Entrepreneurship Customer orientation B2B marketing Ankit, the founder and CEO of heyy, was facing a conundrum. “heyy,” was built on normalizing mental well-being at workplaces. His mental health-care app...

... banking Human capital Responsible banking Corporate social responsibility India Banking Customer orientation This case can be effectively taught to post graduate students in management and executives on any level of topics such as marketing of financial services, service operations, business...

... their infrastructure such as buildings, rooms and other areas. Guest service associate Redesign Retail workers Customer Psychology Organizational behaviour Tourism management Zimbabwe Customer orientation This case can be used in organizational behaviour, human resources management, marketing...

... Osarenkhoe can be contacted at: aoh@hig.se © Emerald Group Publishing Limited 2011 Emerald Group Publishing Limited Licensed re-use rights only Strategic marketing Customer orientation Customer relations Hotels Baltic states Firms gather information about customers from a variety...