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Keywords: Customer profiling
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–29.
Published: 04 June 2025
...Pritha Gawande; Niyati Patel; Anupama Chirag Dave Learning outcomes Concept of customer profiling/segmentation and its application for marketing decision making. Learning the concept of recency, frequency and monetary (RFM) and applying RFM analysis for customer segmentation. Understanding...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–14.
Published: 09 March 2012
... Limited Licensed re-use rights only Mobile marketing Opt-in Customer profiling Pakistan Mobile marketing. MBA students, marketing level consultants. The course session aims to familiarize students with the market dynamics that enable mobile marketing practices...
