Keywords: Customer profiling
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Teaching Notes
Teaching Notes 1–29.
Published: 04 June 2025
...Pritha Gawande; Niyati Patel; Anupama Chirag Dave Learning outcomes Concept of customer profiling/segmentation and its application for marketing decision making. Learning the concept of recency, frequency and monetary (RFM) and applying RFM analysis for customer segmentation. Understanding...
Teaching Notes
Teaching Notes 1–14.
Published: 09 March 2012
... Limited Licensed re-use rights only Mobile marketing Opt-in Customer profiling Pakistan Mobile marketing. MBA students, marketing level consultants. The course session aims to familiarize students with the market dynamics that enable mobile marketing practices...

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