... the concept of target marketing and its importance in customer retention. Curation of marketing activities for identified customer segments. Case overview/synopsis Vrundavan Sales Corporation (VSC), Rajkot, a trading business dealing in agricultural machinery, was established in Rajkot, Gujarat...

... overview/synopsis The case deals with a typical challenge of periodical delivery systems, in this case specifically of The Topical, an Indian periodical. The service manager of the company, Sara Jindal, recognized a problem with customer retention. She explored the causes and found...

... of the Darden School Foundation. perceptual market map customer retention customer lifetime value CLV Entertainment/Leisure/Sports It helps to follow the discussion about customer types with the Netflix business model. You can ask students to describe the value proposition Netflix...

... Customer equity Customer lifetime value Pensions industry Customer retention Customer loyalty Financial management Finance and accounting The main issue that the executive faces in the case is to assess if the potential economic benefits from winning the tender for new affiliates can outweigh...