...Pritha Gawande; Niyati Patel; Anupama Chirag Dave Learning outcomes Concept of customer profiling/segmentation and its application for marketing decision making. Learning the concept of recency, frequency and monetary (RFM) and applying RFM analysis for customer segmentation. Understanding...

... Customer segmentation http://tisconsulting.org/news/market-segmentation-basic-strategies/ Low sales of automatic testing equipment: Teradyne sold fewer machines than possible given the markets. Low sales of maintenance contracts: Teradyne sold fewer service contracts on their own and other...