..., marketing and supply chain management. Quick commerce q-commerce Rapid delivery E-commerce Consumer behavior Operational strategies Retailing Marketing strategy Innovation Customer service One of the main features of rapid commerce is that goods and services are delivered quickly...

... E-commerce Services marketing Marketing strategy Entrepreneurship Customer service Service quality training and developing the delivery partners; training the customer care department to respond quickly to customer complaints by monitoring all the touchpoints; Training customer...

... this case. Subject Code CSS 8: Marketing. Avil Saldanha can be contacted at: avilsaldanha@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Customer satisfaction Customer service E-commerce Entrepreneurship Marketing Retailing...

...@spjimr.org © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Corporate communications Service management Customer service In May 2022, the chief executive officer of IndiGo Airlines – India’s largest passenger airline by market share, Ronojoy...

... re-use rights only Differentiation Insurance companies Competitive advantage Customer service Prospect theory, developed by Kahneman and Tversky in 1979, is a descriptive theory concerning risky decisions. The four characteristics of the theory are as follows: Reference...

... contribute to addressing marketing and customer issues. Students should appreciate how to study towards creating a customer-centric organization with an organization-wide commitment including that from the top leadership. Case overview/synopsis Abhay Shankar, Sr. Manager-Customer Service at Reliable Gas...

... formation/startups B2B marketing Service management Customer service Consumer preferences in India were changing rapidly, aided by the rising participation of women in the workforce and the consequent jump in household incomes. As the socioeconomic status of households were increasing...

... parlour Customer service Price Competitors Salon Digitised services Customer satisfaction Customization Entrepreneurship Services marketing Aditya and Mayank the founders of Yes Madam, wanted to provide a complete integrated bouquet of services and products to the customers in Delhi...

...Hayyah Al Ali; Syed Zamberi Ahmad Learning outcomes This case study focuses on basic business approaches in the decision-making by considering owners and stakeholders’ perspective in highlighting the related issues in customer service, marketing (marketing mix and product mix), strategy, business...

... Strategy Customer service Customer loyalty Mignon Reyneke can be contacted at: mignon.reyneke@gsb.uct.ac.za Meyer, C. and Schwager, A. (2007), “Understanding customer experience”, Harvard Business Review, Vol. 85 No. 2, pp. 116-126. Some of the challenges and opportunities...

...-use rights only Supply chain management data analysis customer service supplier reliability strategy This case focuses on two specific supply chain challenges. The first challenge relates to availability and use of data in supply chains. The second relates to supplier management...

... maintaining quality and customer service. This case presents some unusual challenges and constraints that are unique to the cruise line industry. These constraints can provide an opportunity to explore new supply chain paradigms. This case has been developed by Verbeek Associates Incorporated...

... to students to help them prepare for class discussion of the case: Branding Consumer Marketing Customer Service Distribution Channels Marketing Marketing Communications Marketing Strategy Service Strategy Strategic Positioning Sports apparel Large The case traces...

..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Business Process Improvement Crisis Management Customer Relationship Management Customer Service Manufacturing Operations Management...

... the permission of the Kellogg School of Management. Business Process Improvement Change Management Customer Relationship Management Customer Service Health Care Operations Management Organizational Effectiveness Six Sigma Total Quality Customer Satisfaction In late 2012 Adeline Herzog...

... in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Customer Relationship Management Customer Service Financial Analysis Market Analysis Marketing Planning Customer Lifetime Analysis Leisure Gaming...

... to align IT use with organizational strategies and analyze critically both its tangible and intangible added values. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited licensed reuse rights only Competitive strategy Telecommunications Customer service IT strategy...

... to the policyholders. Expected learning outcomes Achieving customer satisfaction through alternate collection channels and retaining market share, role of customer servicing in creating competitive advantage, challenges for a large public sector enterprise – traditional approach or modern approach, role of private...

...Jacqueline C. Landau; Lillian Little; Myunghee Mindy Jeon Synopsis This case focusses on management and customer service issues at a historic hotel, the Hawthorne, in Salem, Massachusetts. By 1999, when Juli Lederhaus was hired as the new general manager, the Hawthorne had a reputation of being...

.... Subject code CSS 8: Marketing Sabita Mahapatra can be contacted at: sabita@iimidr.ac.in © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumer behaviour Customer service Marketing strategy/methods Sabita Mahapatra...