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Keywords: Customer value proposition
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Teaching Notes
Teaching Notes 1–31.
Published: 16 December 2022
... at: pragya.bhawsar@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Business environment Customer value proposition Strategy Turnaround Change management Competitive strategy Competitive advantage Strategic management Through discussion...
Teaching Notes
Teaching Notes (2021) 17 (2): 246–260.
Published: 13 August 2021
...Brooke Klassen; Brian Lane Theoretical basis The case learning objectives and discussion questions relate very closely to several theories related to branding, including brand positioning, brand growth, brand management, customer value proposition, brand matrix and brand identity. Research...

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