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Keywords: Customer-based brand equity model
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2022) 18 (4): 582–601.
Published: 23 June 2022
... to wind down his career, it would be challenging to brace the brand and identify ways for its endurance. Various models of brand management, namely, Brand Identity Prism and Customer-Based Brand Equity model, have been applied for the brand – Roger Federer. An analysis of brand-building practices can help...
