... expansion; and examine the importance of the value delivery process for the company, its customer and its employees. At the end of the case discussion, students will learn how to plan their business in an emerging market by using their existing resources, where the business stands at present and where...

... parlour Customer service Price Competitors Salon Digitised services Customer satisfaction Customization Entrepreneurship Services marketing Aditya and Mayank the founders of Yes Madam, wanted to provide a complete integrated bouquet of services and products to the customers in Delhi...