... be ideal to discuss brand relationship and brand architecture in the given context. Instructors have an option to cover concepts like market structure, company analysis, growth strategies and emergent and deliberate strategy through the case. Tanmoy De can be contacted at: tanmoy.de@sibmhyd.edu.in...

... Deliberate strategy This case is about Chimanbhai Patel Institute of Management and Research (CPIMR), a management institute in Ahmedabad, India, which was required to recraft their vision and mission statements in light of the compliance requirements of the All India Council for Technical Education...