... or failure of international businesses in developing countries, evaluate strategies enabling international businesses to sustain market presence in developing countries and overcome local competition, analyze the concept of local responsiveness in international business operations and suggest strategies...

.... Richard Boateng is the corresponding author and can be contacted at: richard@pearlrichards.org © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Electronic commerce strategy Social networks Managerial capability Developing country Ghana...