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Keywords: Devils Backbone
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 23 April 2024
...Casey Floyd; Gregory B. Fairchild This case is used in Darden's required first-year course, “Strategic Thinking and Action.” In 2015, Steve and Heidi Crandall, the founders of Devils Backbone Brewing, LLC (DBB), were looking back on eight years of unanticipated success and significant growth. DBB...
