... at: r.raghuram@spjimr.org © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product positioning Market research Customer insight analysis Digital marketing Priya Raj, co-founder of Kaybase, a marketing research agency, is tasked with presenting...

... for MBA-level students and can be used in courses such as Marketing, Business Analytics, Marketing Analytics and Digital Marketing. Supplementary material Teaching notes are available for educators only. Subject code CSS 8: Marketing. Kapil Khandeparkar can be contacted at: kapilk@iima.ac.in...

... to maintain a strong online presence to establish itself as a household name for nutritious snacks. To better position her brand in the marketplace, she felt an urgent need to reassess her digital marketing strategies. Complexity academic level The case is intended mainly for undergraduate-level...

...). Siddharth Wadehra is the corresponding author and can be contacted at: siddharth.wadehra20eph@iimranchi.ac.in © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Digital marketing Sustainability E-Commerce Yindii...

... of marketing, social media marketing and digital marketing. The case will help in understanding the user and brand-generated content and how to help companies with its solution. Supplementary material Teaching notes are available for educators only. Subject code CSS8: Marketing. Prutha Shah can...

... be used in integrated marketing communication or digital marketing classes. It can be used further in the hospitality and management fields. Also, online courses in marketing can include this case study. Shailavi Modi can be contacted at: shailavi@res.christuniversity.in © Emerald Publishing...

...Pallavi Ghanshyala Vyas Learning outcomes After reading and discussing the case, the students will be able to: apply paid, owned and earned digital marketing tools to Zilli’s, analyze the omnichannel and e-commerce strategy of Zilli’s, evaluate digital marketing strategy of Zilli’s and elaborate...

.... Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Aswathi Kanaveedu can be contacted at: aswathi.kv@res.christuniversity.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Digital marketing...

... companies are adopting digital marketing strategies. Can the company rectify the repercussions of an inadequate marketing plan to sustain the Gecko Kids brand as a thriving local Mauritian entity? Complexity academic level This case study is suitable for undergraduate-level programmes in marketing...

... re-use rights only Digital marketing Internet marketing Social media strategy Competitive advantage Brand management This case study is designed to enable students to: LO1. Identify the reasons behind the launch of a brand grounded on traditions and culture...

... the year 2007 to 2023. The third-generation artisan entrepreneur Karan Marvada attempted exploring the new-age social media platforms to showcase the products, modified his product designs to attract a new customer-base and adapted to digital marketing. However, in the wake of the crowding...

... academic level The case study is appropriate for Post Graduate Diploma in Management/Master of Business Administration level courses of second year in strategic brand management, digital marketing, integrated marketing communication and marketing strategy. The case stuudy may also be useful...

... positioning Value creation Competitive advantage Stakeholder engagement Marketing strategy Digital marketing DealShare became a unicorn in 2022 and targeted the rural and low-income groups. Based on a networking model for customer acquisition and a hyperlocal supply chain model, DealShare...

...@rvei.edu.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Direct marketing Digital marketing Entrepreneurship Marketing Omnichannel Strategy Branding Customer engagement Lingerie Distinctive products Online presence Offline marketing...

...@res.christuniversity.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand management Digital marketing E-commerce Marketing The case study was related to the birth and growth of Mamaearth. In 2016, it was founded as a direct-to-consumer (DTC) brand...

... markets; assimilate paid, owned and earned media to improvise the effectiveness of firm’s communication and digital marketing strategy; analyze the relevance of social media marketing in developing a brand; and create a content marketing strategy. Case overview/synopsis The case dilemma involved...

... to evaluate the importance of digital marketing for promoting start-ups dealing with sustainable products in the service industry, thereby helping them to develop digital marketing strategies to organically promote a service. Students will be able to perform strategic positioning of a start-up based...

... Entrepreneurship E-commerce Digital marketing Retailing Internationalisation Mr.D.I.Y. “The Malaysian Sweetheart” is a case about a home improvement company that has transformed itself from a regular hardware shop into a favourite home improvement retailer in Malaysia. The case looked at the influence...

...Rekha Attri; Rahul Bairagi Learning outcomes After reading and discussing the case, the participants would be able to:▪ articulate the challenges associated with retailing of organic products.▪ suggest paid, owned and earned digital marketing tools to Manav Chetna Vikas Kendra (MCVK);▪ suggest...

... Licensed re-use rights only Marketing strategy Product positioning Brand management Digital Marketing Real estate Luxury property Sales Pitch Digital Selling This case enumerates Aldeola de Siolim, Goa’s (ASG) pre-sales promotional challenges. ASG was an upcoming luxury residential...