... Emerald Publishing Limited Licensed re-use rights only Product positioning Market research Customer insight analysis Digital marketing Priya Raj, co-founder of Kaybase, a marketing research agency, is tasked with presenting market opportunities with identified positioning for TMY’s...

... for MBA-level students and can be used in courses such as Marketing, Business Analytics, Marketing Analytics and Digital Marketing. Supplementary material Teaching notes are available for educators only. Subject code CSS 8: Marketing. Kapil Khandeparkar can be contacted at: kapilk@iima.ac.in...

... to maintain a strong online presence to establish itself as a household name for nutritious snacks. To better position her brand in the marketplace, she felt an urgent need to reassess her digital marketing strategies. Complexity academic level The case is intended mainly for undergraduate-level...

... on food waste, e-commerce trends and the use of AI in marketing were likely also consulted to triangulate data and ensure a well-rounded perspective. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Digital marketing Sustainability...

... of marketing, social media marketing and digital marketing. The case will help in understanding the user and brand-generated content and how to help companies with its solution. Supplementary material Teaching notes are available for educators only. Subject code CSS8: Marketing. Prutha Shah can...

... be used in integrated marketing communication or digital marketing classes. It can be used further in the hospitality and management fields. Also, online courses in marketing can include this case study. Figure 1 Flow of the case teaching Instructors may consult Table 1 for guidance...

...Pallavi Ghanshyala Vyas Learning outcomes After reading and discussing the case, the students will be able to: apply paid, owned and earned digital marketing tools to Zilli’s, analyze the omnichannel and e-commerce strategy of Zilli’s, evaluate digital marketing strategy of Zilli’s and elaborate...

... and connect the stakeholder theory to assignment questions. The duration is 15 min (Table 2). Digital marketing Consumer behavior Regulations The instructor must ensure that the class receives all the relevant reading material related to all the concepts, including self-regulation, various self...

... companies are adopting digital marketing strategies. Can the company rectify the repercussions of an inadequate marketing plan to sustain the Gecko Kids brand as a thriving local Mauritian entity? Complexity academic level This case study is suitable for undergraduate-level programmes in marketing...

... re-use rights only Digital marketing Internet marketing Social media strategy Competitive advantage Brand management This case study is designed to enable students to: LO1. Identify the reasons behind the launch of a brand grounded on traditions and culture...

... the year 2007 to 2023. The third-generation artisan entrepreneur Karan Marvada attempted exploring the new-age social media platforms to showcase the products, modified his product designs to attract a new customer-base and adapted to digital marketing. However, in the wake of the crowding...

... academic level The case study is appropriate for Post Graduate Diploma in Management/Master of Business Administration level courses of second year in strategic brand management, digital marketing, integrated marketing communication and marketing strategy. The case stuudy may also be useful...

...@iimmumbai.ac.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Product positioning Value creation Competitive advantage Stakeholder engagement Marketing strategy Digital marketing Networks are either sparsely connected or densely connected...

...). Strategic Management and Competitive Advantage: Concepts, Global Edition. Pearson UK. Chaffey, D., & Ellis-Chadwick, F. (2022). Digital Marketing. Pearson Higher Ed. Cocco, H., & Demoulin, N. T. (2022). Designing a seamless shopping journey through omnichannel retailer...

...@res.christuniversity.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand management Digital marketing E-commerce Marketing The case study was related to the birth and growth of Mamaearth. In 2016, it was founded as a direct-to-consumer (DTC) brand...

... markets; assimilate paid, owned and earned media to improvise the effectiveness of firm’s communication and digital marketing strategy; analyze the relevance of social media marketing in developing a brand; and create a content marketing strategy. Case overview/synopsis The case dilemma involved...

... to evaluate the importance of digital marketing for promoting start-ups dealing with sustainable products in the service industry, thereby helping them to develop digital marketing strategies to organically promote a service. Students will be able to perform strategic positioning of a start-up based...

... Licensed re-use rights only Entrepreneurship E-commerce Digital marketing Retailing Internationalisation Here, the instructor may want to provide 20 min for the students to read up on the case in the class. During this time, the instructor may want to encourage the students...

...Rekha Attri; Rahul Bairagi Learning outcomes After reading and discussing the case, the participants would be able to:▪ articulate the challenges associated with retailing of organic products.▪ suggest paid, owned and earned digital marketing tools to Manav Chetna Vikas Kendra (MCVK);▪ suggest...

... Licensed re-use rights only Marketing strategy Product positioning Brand management Digital Marketing Real estate Luxury property Sales Pitch Digital Selling Table 1 suggests an indicative timeline for each of the discussion questions. However, one session may not be sufficient...