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Keywords: Digital video recorder
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–9.
Published: 25 January 2016
...Moran Cerf ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVo s marketing strategy. Customer Data Data...
