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Keywords: Discount Coupons
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–7.
Published: 12 September 2018
...Bhavin. J. Shah; N. Ravichandran The case presents a customer's experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer...
