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Keywords: Disintermediation
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–23.
Published: 26 September 2023
... assessment of UrbanClap's marketing? Critically examine how UrbanClap performed its marketing activities. How would you describe the customer decision journey of UrbanClap customers? How can UrbanClap prevent disintermediation by customers and service providers? Should UrbanClap focus on lead...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–4.
Published: 26 September 2023
... Institute of Management Ahmedabad are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Marketplace Platform Business Hyperlocal Disintermediation Customer Journey Local Services...
