..., was headquartered in the USA, with categories spanning oncology, immunology, neurosciences, metabolic, dermatology and pain management. Its brand Acnend, an acne cream, the only product in the division, was a market leader in India. Acnend required doctors’ prescriptions to be bought and was sold by pharmacies via...

... not have put my money into this project. And had I not been a doctor, the idea of setting up a hospital would never have occurred to me. We have been through many obstacles to reach this stage. And I am determined to make this hospital a success”. “Had I gone in for super-specialization, I would...

... in setting up this hospital. It presents the challenges from the perspective of the founder as well as the staff and doctors of the hospital. In the process, the case highlights issues on leadership, entrepreneurship, organizational culture, and management of change. 21 10 2019 Leadership...