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Keywords: Edible Oil
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Teaching Notes
GEF India Private Limited: January 2011: Defining the Market Research Problem
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–15.
Published: 19 January 2017
..., it could be used as a pre- session reading. Suggested: A chapter on new product introduction and/or a marketing plan from any standard book on marketing management. The case describes the edible oil industry in India and AP, the setting up of GEF and initial thinking on business...
