...Soumyajyoti Datta Learning outcomes This case study aims to familiarize the participants with the functioning of the herbal tea industry in an emerging economy like India; understand core concepts, key terminologies and the business relevance of different types of business forecasting; and execute...

...-use rights only Strategic management Strategic framework Decision-Making Marketing management Blue ocean strategy Consumer behaviour Business strategy Marketing Competitive strategy 5C framework Revenue share Emerging Economy SUV The case study talks about the dilemma faced...

... et al., 2007; Kahiya, 2013). Angela da Rocha can be contacted at: amc.darocha@gmail.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Networks Brazil Internationalization Emerging economy Small firm Barriers...

... Entrepreneurialism Social enterprise Social entrepreneur Solar energy Renewable energy Bottom of pyramid Emerging economy Rural market Talent management Talent retention Talent development Rakesh Kumar Pati and Niharika Garud This teaching note focuses the case to explain the concept...