...Ratna Achuta Paluri; Girish Ranjan Mishra Learning outcomes This case study will allow students to critically analyse and develop entry strategies into untapped foreign markets. The case study was designed to introduce students to identifying and analysing information related to target markets...

... based on the information available in the public domain; names have been disguised to protect confidentiality. Consulting Industry Search for new consultant Entry Strategy This case fits well as an opening case for a course on management consulting. Since it deals with the broader...